Soft Skills
Translates abstract ideas with visual clarity, interpersonal
Proactive in coordinating shifting priorities with efficiency
Models initiative, teamwork, commitment and industriousness

Hard Skills
Adobe CC desktop|mobile, Microsoft Office, Photography|Retouching
Hootsuite scheduling|metrics, Mailchimp campaigns|surveys|metrics, Wordpress, WPBakery, WP Engine
Lead list generation, Database marketing, Google Analytics, OnBase, FTP, Citrix, Mac and PC

Empath Image, Hermitage, PA  2014-Present
Creative Director:
•    Research and craft cohesive brand identities for regional businesses and organizations
•    Identity, collateral design, social media campaigns for Hope Center for Arts & Technology instrumental in raising
    $5,000,000.00 in private donations
•    Photojournalism essays submitted with WaterFire Sharon arts event proposals aid in securing
    $15,000.00 in grants

Kismet PEO, Sharon, PA (Temp Contract) 2019-2020
Marketing Coordinator:
•    Implement open and closed campaigns aligned with company and salesperson goals
•    Design/Build/Schedule:  
    social posts and banners, email campaigns, landing pages, on-line forms, opt-in downloads,
    ongoing website updates, if/then triggers for emails/notifications, sell sheets, advertisements, signage
•    Refine and expand action plans for three events hosting sixty guests
•    Track/Calculate/Report:
    ROI/KPI digital marketing analytics utilizing industry benchmarks, company and sales goals        
    to VPs, parent company President/Managers
• Media channels: Li, Fb, Tw, Insta, GoogleMyBusiness

Gilbert's Risk Solutions, Sharon, PA (Temp Contract) 2019-2020
Marketing Coordinator:
•    Implement open and closed  campaigns aligned with salesperson goals
•    Design/Build/Schedule:
    social posts and banners, email campaigns, landing pages, sell sheets, graphics, advertisements
•    Refine and expand event action plans for six annual events hosting sixty guests
•    Conduct NPS surveys
•    Track/Calculate/Report:
    ROI/KPI digital marketing analytics utilizing industry benchmarks,
    lead/new business sources and NPS results to President, VPs and Managers
•    Culture Team member: design graphics, photograph/post employee events
•    Research new website vendors, solicit colleagues for content, collaborate with chosen vendor for launch

Werner Co., Greenville PA (Temp Contract) 2018-2019
Graphic Designer:
• Collaborate with international engineering, sales and production teams
• Update every product label for factory relocation to Mexico
• Design new labels and instructions
• Consult with new department leadership to streamline processes
Paoletta Counseling Services, Inc. Mercer, PA  2017-2018
Therapeutic Support Staff:
• One-to-one caregiver for children/adolescents with serious emotional, behavioral and/or social disturbance
• Implement therapeutic interventions in school, home and community as defined in treatment plan
• Compile data and report clinical documentation
• Elaborate with detailed reports of client behavior, situation, intervention and outcome
• Collaborate weekly with Behavior Specialist Consultant

Ajax Tocco Magnethermic Corp., Warren, OH (Temp Contract) 2012 - 2014
Marketing Manager:
•    Coordinate 40+ trade show events annually, domestic and international, budgets up to $40K each
•    Build on-line company presence: YouTube channel, links with key trade organizations, databases and publications
•    Establish marketing assets database
•    Online and print media buys
•    Source and manage web design, graphic design, print, photography and video production vendors
•    Consult with international engineering, manufacturing and R&D in copywriting collateral and press releases

The Kroger Co., Aurora, CO (Temp Contract) 2012
Production Artist:
•    Develop 40 page manual of entire production process for new and current employees, expediting training process
    resulting in a stronger team contribution
•    Build circulars, maintain standards for 10 stores, extensive versions with numerous daily deadlines
•    Utilize content and process management systems
•    Adapt quickly, maintain effectiveness in continually changing workflow, utilize online portals and applications

Polaris Window & Door, Youngstown, OH  2003 - 2011
Communication and Marketing Director:
•    Restructure department, streamline procedures to free six employees for highest value services
•    Rebrand corporation, craft product launches, establish and administer brand guidelines
•    Increase in private label clients from 10 to 200 with support of in-house design department
•    Collaborate with all levels of company and key accounts in developing B2B/B2C catalogs,
    presentations, mailings, product manuals and displays
•    Cost savings of 60% in negotiation and collaboration with vendors
•    Collaborate with photographer in studio & on location